Jason Wolf, Vishal Bhalla, Brian Carlson, Jennifer Carron, Lanie Dixon, Julie Oehlert, Brant Oliver
Investment in human experience is imperative for healthcare organizations. It is
a strategic focus that can lead to great benefits. Those that overlook
experience, seeing it as “simply” about satisfaction or survey data, do so at
great cost to their organization, team members, and most importantly those we
serve – patients. A commitment to human experience – integrating the patient,
workforce, and community experience – is essential for all healthcare
organizations in realizing the goals they strive for and the impact they aspire
to achieve. It leads to high-quality outcomes for those they care for. It
creates a positive environment for those who show up to serve each day. It
fosters trust from the communities they serve. It is a central driver for
financial viability and operational sustainability. It is a driver of quality
outcomes, safety, and workforce engagement. It fosters consumer loyalty leading
to stronger payor relationships, increased physician referrals, and greater
patient, family, and consumer choice. Ultimately, a commitment to experience is
the path to realizing a viable and thriving future for healthcare organizations.
The concept of value in healthcare as initially proposed focused on healthcare
outcomes per dollar spent. The reality is healthcare is a complex system driven
by not only what is spent or patient outcomes, but also by how healthcare
organizations engage with patients as people, care for their workforce, and
address the needs of the communities they serve. A value case is not one solely
about clinical outcomes but about the comprehensive healthcare experience
through which a much broader set of outcomes is achieved. This paper proposes a
model for the value of investment in human experience as a practical bottom-line
issue for healthcare leaders.