Abstract
Today's healthcare industry is at a pivotal juncture, navigating the complex intersection of traditional care delivery with rapidly evolving consumer expectations and unprecedented transparency. This personal narrative is intended to provide a nuanced, experience-driven framework for understanding the distinct yet interconnected roles of ``consumer,'' ``customer,'' and ``patient'' - vital for healthcare organizations striving to build trust and loyalty.
Recommended Citation
Gierlinger S. Consumer, Customer, or Patient?... It's All About Context. Patient Experience Journal. ; 13(3):16-18. doi: 10.35680/2372-0247.2154.
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